Check Out Croydon Campaign branding
How do you create a brand that excites and informs people about Croydon, which also resonates with the main Croydon BID brand?
By using a bright singular colour palette that is instantly recognisable and making the website a useful tool to inspire the user and communicate Croydon’s offer.
The decision to employ a vibrant magenta colour was grounded not only in its attention-grabbing quality but also in its connection to Croydon BID’s Perception and Image pledge, which prominently featured the same hue. The original Check Out logo underwent simplification, acquiring a more contemporary appearance while simultaneously ensuring ease of reproduction for the uniforms.