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GAC Divisional brand refresh

A complete refresh of the GAC global hub services brand materials.

Question

How did we refresh the GAC global hub services materials, making them more dynamic and impactful in the marketplace whilst still fitting within the GAC group brand collateral?

Answer

By reappraising their existing materials, removing the elements that didn’t work, utilising and bringing to the fore those that did and simplifying their colour palette and brand toolkit.

Disciplines

Brand identity