GAC Divisional brand refresh
A complete refresh of the GAC global hub services brand materials.
Question
How did we refresh the GAC global hub services materials, making them more dynamic and impactful in the marketplace whilst still fitting within the GAC group brand collateral?
Answer
By reappraising their existing materials, removing the elements that didn’t work, utilising and bringing to the fore those that did and simplifying their colour palette and brand toolkit.
Disciplines
Brand identity
