Creating useful assets for the client and their charity partners
Once the animation and related assets were completed, we were able to create a suite of customised videos and social media templates that could be used by the charity partners who had signed up after the workshop. These could then be adapted and used in their own marketing communications.
“Guardian Angel wanted to create a campaign to help our charity partners effectively promote the free wills service and inspire more people to consider leaving a gift in their will. We work with a range of charities and therefore the creative assets and video needed to be versatile and work for different causes from homelessness to hospices. Working with To The Point, they developed the concept, listened to the feedback from our charity partners and created engaging content that could then be personalised for each charity taking part. Their skills and expertise in animation and creative assets were invaluable for the success of the campaign.”
Katie Wimpenny, Partnerships Marketing Manager, Guardian Angel.