How did we communicate and embody the working practice philosophy of ‘happy’ in a format that also provided a simple tool-kit to practice what they preach?


By creating a pocket book guide filled with best working practices, informative ideas, humorous anecdotes in a diary format in which to record and assess your personal development and progress.

The brief

The objective of this project is to create a personalised and engaging booklet, the Happy Learning Journal, designed to assist our staff in better managing their time, day-to-day activities, and emails. The goal is to provide practical guidance, incorporating real-life examples of best practices, to alleviate the increasing time demands and workloads on our team members.

As work demands continue to rise, it is essential to implement simple and effective processes that promote individual well-being and productivity. The Happy Learning Journal aims to address this need by offering a comprehensive resource that goes beyond common-sense advice, providing practical tools for organising time on a daily, weekly, and monthly basis.

The creative idea

The Happy journal is a fun individual personal booklet given to staff that is a guide on how to better organise your time, day to day activities, emails and more, with examples of best practice. As time demands and workloads on staff are becoming greater, putting simple processes in place that help ease these pressures makes good business sense. The journal provides sections for individuals to fill in related to organising their time from a daily, weekly and monthly perspective.

Although a lot of the information in the Journal appears at first glance to be common sense, what is interesting is how little these basic principles are implemented as an ethos or process in a lot of organisations. The tone of voice is really important in any document of this nature to ensure it makes a connection and strikes a chord. The Happy Learning Journal is the full ensemble.


Large format graphics
Microsoft template design

Our favourite little sound-bites include:

“If you commit to nothing, you’ll be distracted by everything. It removes the friction of starting. The biggest hurdle to finishing most tasks is starting them.”

“There is something magical about imposing limits upon yourself. The single best thing to do when you have too many ideas (or when you’re overwhelmed by everything you need to get done) is to prune your ideas and trim away everything that isn’t absolutely necessary.” 

As you can see, common sense but how many times in the workplace do we see examples where people fail to put these principles into practice? So go on… eat that frog… we are!