Jags Virtual Open Day Video
The brief
With the school closed for the first lockdown, and leavers not having the opportunity to celebrate their last days together, we were initially asked to create a leavers’ video for them. During this work, we also discussed the longer-term issues of Open Days and that the school had very little digital material to show off the school and not much time to produce it. They knew they needed a video to show the full potential and facilities to new parents and pupils who were now unlikely to be able to visit the school in person.
The creative idea
We put forward the suggestion of working with and art directing both our videographer, Duncan Smith and a drone pilot, Jason Smith, so that we could capture the school in different ways. The idea was to combine talking heads of key members of the staff, including the new headmistress, Mrs Alex Hutchinson, with the more interactive feel you get from drones.
Disciplines
Videography
Photography
Editing
Animation
Using a VR headset, and careful planning, we were able to fly a drone through the school film their amazing facilities. Some tricky manoeuvring by our photographer under the lid of a grand piano and around the hanging obstacles in the art room left us all speechless at his skills with a drone.
