Kinsella Website

Introducing the updated Kinsella website, designed and illustrated by our team for Kinsella Legal. After our collaboration in 2016 to refresh their brand and website, we’re pleased to take on the task of improving their digital platform once again.

The brief

Kinsella is a market-leading legal and business affairs recruitment and search consultancy. It values strong and enduring relationships with clients, through a distinctive personal touch, which is evident in its long-term relationships, recommendations and regular referrals. Our brief was to capture this, not only by compelling copywriting but through a new online presence that reflected their personable, playful nature.

The creative idea

To align Kinsella’s personality and its online presence and identity, we decided to reflect their individual quirky character, while introducing a touch of sophistication through refined colour palettes and a series of unique geometric illustrations. These brand assets were clean and contemporary and through the use of simple animations, we could reinforce their playful, personable nature and interaction with people which was so important to them as an organisation.


Web design

The goal of the refresh was to maintain the fun, colourful, and elegant aspect of its visual language while refining this element and giving it a more contemporary and professional feel. A tricky balance but as usual we were up to the challenge.

The original illustrations had become overly complex but the vibrancy of the colour palette was still liked. Based on this we simplified the illustrative style with the incorporation of quirky geometric shapes and patterns that could be merely abstract or could be seen to represent images and messages. 

By introducing movement and animation, this new look added an intriguing and unconventional element to the overall design aesthetic and has the potential to evolve and help tell stories.

“We engaged with James and the wonderful team at tothepoint to help revamp our website. We wanted it to have a modern, sophisticated and abstract feel while maintaining our personality and sense of fun. From the beginning of the project, the team understood our vision, which has crystallised into a beautiful website which continues to stand head and shoulders above our competitors.”

Siobhan Kinsella, Managing Director, Kinsella Legal