Creating a brand for startup concussion management experts Return 2 Play, that communicated and positioned their brand and values suitably.
Question
How did we create a brand for startup concussion management experts Return 2 Play, that communicated and positioned their brand and values suitably?
Answer
By creating a brand that encapsulates both the sport and medical side of the brand. Iconography is used to support the main brand combined with a strong colour scheme of orange and black.