tothepoint

work:
Thames Clippers signage

Q. How did we refresh MBNA Thames Clippers pier signage to include Oyster payment, their new affiliation with TfL as well as a providing a flexible template to accommodate the various pricing, route and timetable information across their 20 piers?
A. By adopting the TfL colour palette to help bring synergy to the information whilst keeping the recognisable MBNA Thames Clippers’ orange as a highlight colour. By setting a hierarchy for the information in a series of graphic building blocks, making it easy to tailor the information from pier to pier.

thames-clippers_river-guide_2016-04-18_05

thames-clippers_river-guide_2016-04-18_03

thames-clippers_river-guide_2016-04-18_04