We have also been instrumental in helping them simplify their messaging and guidelines so that the institute is more approachable and easier to understand from an internal and external perspective. You can find out more about this earlier work and our solutions here.
All of this knowledge and learning have fed through into this year’s report, whilst at the same time creating a document that is engaging, tactile, and that can be used as a promotional tool for highlighting key achievements over the last year.
Following on from last year’s report we have incorporated interesting paper engineering techniques with unusual die-cut shapes for the 8 page fold out cover. This enabled us to create reveals which provide an element of surprise for the reader including key statistics and information.
The Crick has distinctive shard devices as part of its identity, design toolkit and corporate guidelines, which we rationalised and continue to evolve for the organisation. The shards now play an important role in holding key information and imagery to provide a unique, energetic look and feel for the publication.
The Crick Annual Review is an easy read compared to similar documents produced by some other science bodies. The format encourages the audience to read the whole document and find out more, as opposed to skim read, which is what people tend to do when faced with large volumes of text.
This project is part of a body of ongoing work we are doing for the science sector where our skill sets of demystifying science and improving how it is perceived with the general public come to the fore. This includes recent work for organisations including the ABPI, EDIS and Lloyd’s Register Foundation.