tothepoint

news
2017

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
07
17

The right reason to blow the budget…

With the RHJB brand refresh, we are looking at giving their logo a more modern and contemporary look and feel, so for now, here’s a sneak peek at the work-in-progress logo that is currently favoured and awaiting application to materials including a new website… Who are RHJB and where have you guys come from? We…

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Skyler London highlights

You might remember us giving you a sneak peek of the Skyler London visual identity last year, which has now been expanded to reflect the colourful and playful lines of the logo into the interior graphics. About Skyler London Skyler London was created by Skyler McDonald, previously awarded London Hairdresser of the Year and voted The UK’s…

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06
17

Capitalising on brand recognition

Having designed the visual identity for EFG’s New Capital funds a couple of years ago, we were offered the opportunity to push the brand even further and look at creative ways of engaging their audience and raising the profile of New Capital.

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05
17

Looking for a new Venture?

We are no strangers to the property world (see here some of our previous works), and our work with Croydon Bid over the last few years (see more here) with local knowledge and experience, coupled with our place making marketing for Croydon, meant we were well placed to contribute valuable elements to the marketing of Purley to potential purchasers…

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BBSRC Innovator of the year Awards

This year the team approached us to create the graphics and user journey for the 2017 Innovator of the Year Awards, held at the prestigious East Wintergarden venue in Canary Wharf. As this would be the last year that the Awards would take place there needed to be a celebratory feel to the event, in recognition…

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May Round Up

Change to the Lycra brigade So our TTP Try It  campaign has really made an impression on our MD Simon. From his gardening ventures and walks at midnight, he’s now progressed to various cycling exploits and after much denial he has joined the Lycra brigade! He was a seasoned off roader, with not a piece of lycra in…

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04
17

Seabird Annual Report

SeaBird like the key focus of the look and feel of their reports to be on their ships combined with the activities of their people on land and at sea. Good imagery is therefore essential and recent ship photography has improved substantially including the use of drones. The birds-eye views that are possible with this technology provide additional drama…

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April round up

Everything’s Rosie After completing her History degree in Bristol in 2014, Rosie embarked upon her first role in a marketing agency, where she quickly found herself successfully delivering regional and global campaigns for a range of blue chip tech clients. Account management is the perfect fit for her, as someone who loves to organise, plan and…

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03
17

We’ve locked down City & Country

We are working on an exciting and innovative project with City & Country, the UK’s leading heritage developer, on the branding of three of the four former HMP prisons they have purchased. Each of the brand identities for the prisons is based on the same typographic styling and concept so that they sit together as a family under the banner of The Old Gaols.

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Hurley House brochure

We have been working closely with the team at Hurley House Hotel, creating their brand identity and developing their marketing materials. Most recently, we were asked to create a high-end brochure promoting both the restaurant and hotel.

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March round up

We have indeed been a busy lot this month what with creating typographic posters for Twitter, discovering the many wonders of Copenhagen, gourmet pizza making and at long last our MD gets his 15 minutes of fame.

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01
17

GF International Launch

Before work started on the website, we refreshed the divisional logo ensuring it retained an alignment with the global brand, GF Funds. We created a suite of logos that are adaptable for a wide range of communication materials, from print and digital to large usage at events. After the corporate brand team signed off this work, for…

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