July Round Up

A big welcome to our new account manager – James Hipkiss

Hi! I’m James. I’m the new Account Manager here at TTP, and I come with over 4 years experience working across agencies large and small in digital and print communication.

I’m a hands-on kinaesthetic learner, so love to get to grips with the latest visual and content trends in popular culture to help inform my work with clients in the digital and print sphere. I really love being able to speak both the language of creative and code as well, as it means I can translate everything we work on into something the clients and their audiences will understand easily.

New videos as JAGS rebrands

After producing some great videos for JAGS last year to promote virtual open days during lockdown, they were so successful we were approached to create a new set for this year to include their new branding, done by Firebrand.

These videos now include the filming of the senior school and pupils we weren’t able to film last year. We wanted to move the filming on a level so after some research, we commissioned a new team, The Film Farmers who worked closely with our lead video and animation designer, Joe Cook, who art directed the 4 day shoot in June.

The footage really brings the school to life, shows that there is more of a return to normality and the value school life brings to the lives of both staff and pupils. Joe is now working on editing the series of eight videos and has created an animation of the new identity that JAGS commissioned earlier this year.

Whitgift Care recruiting ahead of full brand refresh

We’ve been working with the John Whitgift Foundation (JWF) for a few years now and after the successful rebrand for them in 2019 we’ve been tasked to refresh the Whitgift Care brand to bring it into line with JWF and communicate the positive changes that are happening within the charity.

Whitgift Care are refining their services and even recruiting with a new sign added to the ones we created when we started the project with them back in April this year. The project has now grown to include a deeper dive into its purpose, core values and messaging and how the charity should approach the post COVID world of care.

The workshop was held on a sunny day in June in the beautiful grounds of Wilhelmina House and run by our creative writer Rupert Bradshaw and our MD Simon. The outputs from this have been well received and are now being applied to a range of collateral including a promotional brochure. Watch this space for more news on the materials we produce for JWF and Whitgift Care.

A shift in the creative industry and what agencies need to do to attract clients

We have seen a real change in the creative industry that is long overdue and should not be underestimated. Now, it is even more important to adapt to changing client expectations and find faster, smarter and better ways to work and deliver.

We had the opportunity to participate in a Tonic Talk that revolved around the topic: “How can great content win new clients?” According to Tonics ‘Future positive’ report (2020), it is a top priority for a creative agency to empathise with its clients by understanding and responding to the expectations of the new world of your key stakeholders. Sit down with your team and ask yourself who we want to target and what expertise will add value to your business in a smarter and faster way.

That’s exactly what we’re doing. We are working flat out on revamping our website so it has a fresher and more contemporary look and feel, and also including more motion through video and animation to make it a more engaging experience for visitors. This is more important than ever owing to the accelerated digitisation of our world in the last 15 months, which is why so many companies have shifted their focus to fine-tuning or completely re-designing their websites to ensure they’re making the most out of their online presence. Stay tuned!

Continuing our work with The Lloyd’s Register Foundation

Hot on the heels of our recent branding work for The Lloyd’s Register Foundation network venture;  NEST, we are continuing our work with Lloyd’s Register Foundation with various projects in the pipeline.

Launching soon will be our interactive ‘Impact Stories’ map, showing the real life stories behind people around the world who have been helped by the foundation, as well as the many grants that have been funded. All relate to specific challenges as highlighted in the World Risk Poll.

Speaking of the World Risk Poll, we will also soon be busy preparing for a follow up. The latest Risk Poll report will look back at the past year’s trials and tribulations for people and businesses all over the globe. Topics will cover the same subject matter such as women at risk and safety of food and drink, but also more pertinent subject matter such as global warming and of course the COVID pandemic.