tothepoint

news
2021

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
07
21

Engaging your audience with animation

We’ve been producing some great animations and videos over the last two years and now we’ve produced this guide to our pre-production process so we can help you achieve the best results from this medium.

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July Round Up

This July we’ve been rushed off our feet, back filming at JAGS, working with the Dulwich Estate, started work again with the Research Complex at Harwell and UKRI, run a workshop on messaging for Whitgift Care, have lots in the pipeline for the Lloyd’s Register Foundation and welcomed a new account manager, James Hipkiss to help us with the load. 

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06
21

Campaign to breathe new life into Croydon’s hospitality sector

To support businesses, Croydon BID needed us to develop a creative campaign that promotes the hospitality sector and encourages locals to get out of their homes and through the doors of these venues.

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May Round Up

A new conference logo and brochure to drive registration for EACS As lockdown restrictions end and normality gradually creeps back into our lives, we’re finding ourselves designing more and more materials to promote post-lockdown conferences. The latest addition to these string of promotional campaigns, was branding and then designing a digital brochure for a conference…

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The all new KP Nuts website

Hot on the heels of Popchips and McCoys, our latest addition to our KP Snacks portfolio is the new website for KPNuts.

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04
21

Whitgift Care, at the heart of community

Over the last few months we’ve been working on the brand, messaging and signage for Whitgift Care, part of The John Whitgift Foundation, a local charity in Croydon. Their mission is to provide education for the young and care for the elderly, the latter of which falls under Whitgift Care’s remit. The vibrant signage with their new tag line ‘community at heart’ was installed in April and is already getting lots of love.

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NEST: name origination and branding for The Lloyd’s Register Foundation

The new name (an acronym for ’Network to Engineer a Safer Tomorrow’) and branding for NEST was launched to a wide group of stakeholders and potential beneficiaries at the end of March. This is the latest project for The Lloyd’s Register Foundation that underpins them as a true force for good. NEST is a new network for individuals from around the world who have been supported through LRF’s funding to complete a qualification, apprenticeship, scholarship or other work.

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April Round Up

Spring is in the air, and we’ve been busy working away on our #GrowWithJohn campaign for the John Whitgift Foundation, cooking up some new website content with KP Snacks, and designing a range of materials including ABPI’s 10 year strategy infographic for its Annual Conference. It’s also been a time for getting our studio in shape with a spring clean for a flexible return to work, plus we’ve been on the hunt for a new account manager to join our team!

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03
21

Greening Croydon: Grow with John Campaign

This year, the John Whitgift Foundation’s 425th anniversary is being commemorated with the Foundation’s biggest campaign ever – Grow with John. This project aims to support the community by promoting the health benefits of gardening, whilst also creating a lasting legacy for the Foundation. We were tasked with bringing this campaign to life by creating animations and graphics of the founder, John Whitgift, which were to feature on the campaign website, how-to guide videos, social media promotion and various other materials.

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Mending a broken community: John Whitgift Foundation Annual Review

Having rebranded the John Whitgift Foundation in 2019, we were given the opportunity to apply the vibrant, typographic branding we created to their 2020 Annual Review. This year, the journal shone a light on the ways in which the charity and community it represents banded together in the face of adversity and helped many of those in need.

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March Round Up

This past month, we’ve been working on creating a new Network brand for LRF NEST, designed another insightful report for the Association of the British Pharmaceutical Industry, and our former PM, Sam, performed one of his top hits live at Ronnie Scott’s.

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02
21

A fresh new website for EDIS group

This month, we’re proud to announce the launch of our new website created for EDIS group, designed to be approachable, accessible, and to promote equality, diversity and inclusion within the world of science and health.

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