tothepoint

news
2021

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
12
21

Predicting the future of finance with EFGAM’s Outlook 2022

At the end of 2021 we created a document for EFG Asset Management entitled ‘Outlook’, comprising of a retrospective review of the past 12 months and financial predictions for the year ahead. We’re all getting accustomed to living in a COVID world, but 2021 was as unpredictable as the previous year for the financial markets and it will be interesting to see what 2022 will bring.

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Showcasing life at JAGS through video

We’ve had the pleasure of working with JAGS (James Allen’s Girls’ School) over the last year to produce a suite of story-telling video content. Video was initially introduced for their virtual open days and, due to their success, they are now a core part of the school’s marketing. The latest videos bring to life some of the key school staff, its ethos of excellence, they welcome potential parents and students, include student activities and interviews, and the recruitment video showcases much of what the school has to offer.

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Croydon BID supporting retail, hospitality & leisure in and beyond Croydon

It was a busy year working with Croydon BID in 2021 in the lead up to their successful ballot YES vote. But we didn’t have much time to relax before Matt Sims, their CEO, was in action again after the Plan B announcement by the Government. Urgent action was required to help the retail, hospitality & leisure industry and we quickly provided some of the tools for the job in hand.

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Life imitating art – tothepoint work review 2021

Looking back over the past year, two themes seem to echo through all the projects we’ve worked on. We’ve put together a snapshot calendar of just a few of our favourite campaigns from the past 12 months, showcasing the importance of community, and the enduring relevance of the scientific community.

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10
21

Croydon BID celebrate winning a third term

We’re very pleased for one of our vibrant and brilliant clients, Croydon BID, that they have won the vote to carry on their work representing the business community of Croydon for the next 5 years.

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Lloyd’s Register Foundation – Safer World Conference 2022

In light of the 2021 United Nations Climate Change Conference (COP26) taking place in Glasgow over the first two weeks of November, we’re excited to share the branding, and some of the initial social media post assets, we have created for Lloyd’s Register Foundation’s ‘Safer World Conference 2022’, which will be in May next year.

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ABPI’s fight against climate change at COP26

With the world focused on Glasgow for the COP26 climate change conference, we’ve been proud to work with our client ABPI on a series of awareness campaigns on climate-focused achievements in the science sector. Engaging and simple messages have the power to cut through the noise of message saturation, and it’s been a privilege to work on such a relevant and forward-thinking project.

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Music Collaborations – fika

fika’s latest collaboration is with a group of talented artists including Bambie Ray Robinson and producer Christian Fabich. The culmination of this work is the EP Coffee & Clouds, which has just been released in digital and vinyl formats, available to order here for delivery in Feb 2022. The release features the concept photography of…

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09
21

Monster feast: consumer campaigns to boost return to Croydon.

As part of our ongoing work for Croydon BID and the Croydon Treat Out Campaign, we have been helping with some quick fire promotional campaigns for the area.The latest, which is a great teaser for halloween, was to promote an exciting set of inflatable installations – the BID brought 8 giant monsters to the rooftops of Croydon. And in keeping with our recent ‘Pop out pop in’ campaign and to further enhance footfall to Croydon, we were asked to look at helping promote the ‘fortnight feast’ £10 meal deals across many different food offerings. The two campaigns worked in tandem and have certainly raised a few heads.

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Bringing snacks to life on the new McCoy’s website

Full of Flavour, our new McCoy’s website, designed and built by us for KP Snacks, has gone live with more pages, more products and more promotional content. See how we brought life to the on screen brand, and its still in keeping with the design and build approach we took for KP Nuts and Popchips.

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ABPI Clinical Trials Report – lessons from COVID-19

We’ve recently had the opportunity to continue our work with ABPI, the leading industry body representing research-based pharmaceutical companies across the UK, in creating their brand new 2021 Clinical Trials report. It has received acclaim across many media channels.

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Our interactive map presenting the global impact of The Lloyd’s Register Foundation

We were recently asked by the team at Lloyd’s Register Foundation to design and create an interactive global map for their website. The brief was for it to help communicate their global reach and further illustrate the core challenges they face to make the world a safer place. These challenges vary but include subjects of Safety at Sea, Safety of Food & Drink, and the Public understanding of Risk. With rich video content, the new area on their website is well worth a visit.

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